Privacy Policy
Last updated: 9 April 2026
Geolocarta Technologies Pty Ltd, ACN 631 470 356 ("Geolocarta", "we", "us", "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you use our websites, applications, and related services, including geolocarta.com, docs.geolocarta.com, and the Benchmrk web application (together, our "Services").
By using our Services, you acknowledge that we may collect and use personal information as described in this Privacy Policy and our Cookie Policy.
Who we are
For the purposes of applicable privacy laws, Geolocarta generally acts as a data controller in relation to personal information collected through our Services. In some cases, we may act as a data processor where we process personal information on behalf of a customer or another organisation.
Where we use third-party service providers, those providers may act as independent data controllers or processors depending on the service they provide.
Information we collect
We may collect personal information directly from you, automatically when you use our Services, and from third parties where permitted by law.
The types of information we may collect include:
- Contact information such as your name, email address, phone number, and business or billing details.
- Account information such as usernames, passwords, and authentication data.
- Transaction and subscription information.
- Communications you send to us, including support requests.
- Usage information such as pages viewed, feature usage, referring pages, and interaction data.
- Technical information such as IP address, device type, browser type, operating system, connection information, log data, and device identifiers.
- Location information where you choose to provide it or where it is necessary for the Services.
- Preferences and settings, including jurisdiction settings, theme preferences, and filter preferences.
- Any other information you choose to provide.
How we use information
We use personal information to:
- Provide, operate, and maintain our Services.
- Authenticate users and manage accounts.
- Process subscriptions, payments, and billing.
- Deliver customer support and respond to enquiries.
- Improve, test, and develop our Services.
- Maintain security, prevent fraud, and detect misuse.
- Analyse usage trends and service performance.
- Send service-related notices and updates.
- Segment our audience and tailor communications, offers, and product updates based on account type, service usage, jurisdiction, and stated preferences, where permitted by law.
- Send marketing communications where permitted by law and where you have not opted out.
- Comply with legal obligations.
Legal bases
If you are located in the European Economic Area, the United Kingdom, or another jurisdiction with similar requirements, we process personal information under one or more of the following legal bases:
- Consent, where you have given us permission to process your information for a specific purpose.
- Contract, where processing is necessary to provide the Services you request.
- Legitimate interests, where processing is necessary for our legitimate business interests and those interests are not overridden by your rights and freedoms.
- Legal obligation, where processing is required to comply with applicable law.
Where required by law, we rely on consent for direct marketing communications. In some cases, we may rely on legitimate interests or other applicable lawful bases for service communications, customer communications, and limited segmentation activities.
Cookies and similar technologies
We use cookies and similar technologies in accordance with our Cookie Policy. These technologies help us operate our Services, remember preferences, and understand how our Services are used.
Sharing your information
We may disclose personal information to:
- Our staff, contractors, professional advisers, and related entities.
- Service providers that help us operate our Services, including hosting, authentication, storage, analytics, support, and payment providers.
- Third parties where you ask us to share information or consent to that sharing.
- Regulators, law enforcement, courts, or other authorities where required or permitted by law.
- Another organisation in connection with a merger, acquisition, sale, or similar corporate transaction.
Where we use third-party providers, we take reasonable steps to use them in a privacy-conscious manner.
International transfers
We may store and process personal information in Australia and in other countries where we or our service providers operate. Where we transfer personal information outside your country, we take reasonable steps to protect it in accordance with applicable law.
Data retention
We retain personal information for as long as reasonably necessary to:
- provide the Services,
- comply with legal obligations,
- resolve disputes,
- enforce agreements,
- prevent fraud and abuse, and
- maintain records required for business or regulatory purposes.
When personal information is no longer required, we take reasonable steps to delete or de-identify it.
Security
We use technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, or alteration. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Your rights
Depending on where you live, you may have rights in relation to your personal information, including:
- the right to access your personal information,
- the right to correct inaccurate information,
- the right to request deletion of your personal information,
- the right to restrict or object to certain processing,
- the right to data portability, and
- the right to withdraw consent where processing is based on consent.
If you are located in the EEA or UK, you also have the right to lodge a complaint with your local data protection authority.
Marketing communications
You may opt out of marketing emails or other promotional communications at any time by using the unsubscribe link in the message or by contacting us.
Even if you opt out of marketing, we may still send service-related or account-related messages.
Accessing and updating your information
You may be able to access and update certain account information directly through your account settings. If you need help accessing, correcting, or deleting your information, you can contact us using the details below.
Account deletion
You may request deletion of your account and associated personal information, subject to any legal or legitimate reasons we may need to retain certain information.
In some cases, we may retain limited information after account deletion where required by law, to prevent fraud, to resolve disputes, or to enforce our agreements.
Third-party links and services
Our Services may contain links to third-party websites or integrate third-party services. We are not responsible for the privacy practices of those third parties, and we encourage you to review their privacy policies.
Children
Our Services are not directed to children, and we do not knowingly collect personal information from children.
Changes to this policy
We may update this Privacy Policy from time to time. If we make material changes, we will post the updated policy on this page and update the "Last updated" date.
Contact us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us:
Geolocarta Technologies Pty Ltd
ACN 631 470 356
Email: [email protected]